Email Marketing Acceptable Use Policy

1. Scope

This Email Marketing Acceptable Use Policy governs your use of MB Suite's email marketing features, including campaigns, automated flows, audience management, and email delivery through custom domains.

2. Consent Requirements

You represent and warrant that all recipients of emails sent through MB Suite have provided valid, verifiable consent to receive such communications. You are solely responsible for obtaining, recording, and maintaining proof of consent.

3. CAN-SPAM Compliance

All marketing emails sent through MB Suite must comply with the CAN-SPAM Act (15 U.S.C. 7701-7713):

• Each email must be clearly identified as an advertisement or solicitation
• Each email must include a valid physical postal address of the sender
• Each email must include a clear and conspicuous unsubscribe mechanism
• From addresses and subject lines must be accurate and not misleading
• Unsubscribe requests must be honored within 10 business days
• You may not use purchased, harvested, or scraped email lists

4. GDPR Compliance

For recipients located in the EU/EEA:

• Explicit prior opt-in consent is required before sending marketing emails
• Recipients have the right to object to direct marketing at any time
• Consent must be freely given, specific, informed, and unambiguous
• Pre-checked boxes do not constitute valid consent

5. LGPD Compliance

For recipients located in Brazil:

• Consent or legitimate interest is required as a legal basis
• Recipients must be informed of the purpose of processing
• Opt-out mechanisms must be clearly available

6. Prohibited Practices

• Sending to purchased, rented, or scraped email lists
• Using email addresses harvested from websites without consent
• Sending emails with deceptive or misleading headers or subject lines
• Sending content that is fraudulent, illegal, or contains adult/explicit material
• Sending emails designed to phish, spread malware, or perpetrate fraud
• Impersonating another person or entity in email communications
• Intentionally sending to invalid or non-existent email addresses

7. Custom Domains

If you configure a custom sending domain:

• You represent that you have the legal authority to send emails from that domain
• You are responsible for maintaining proper DKIM, SPF, and DMARC records
• You must not use the domain in a manner that damages the domain's reputation or deliverability

8. Monitoring and Enforcement

APEX reserves the right to monitor email sending patterns and content. APEX may suspend or terminate email sending capabilities if:

• Bounce rate exceeds 5% of sent emails
• Spam complaint rate exceeds 0.3% of delivered emails
• Any violation of this policy is detected

Suspension may occur without prior notice in cases of severe violation.

9. Suppression Lists

MB Suite maintains per-organization suppression lists. You must not attempt to circumvent suppression lists or send emails to addresses that have unsubscribed or been marked as undeliverable.

10. Indemnification

You agree to indemnify, defend, and hold harmless APEX LAB SOLUTIONS LLC from and against any claims, damages, fines, penalties, or expenses arising from or related to your email marketing activities, including but not limited to violations of CAN-SPAM, GDPR, LGPD, or any other applicable law.

11. Contact