SOCIAL INBOX

Every comment and message from your socials, in one inbox

Instagram, Facebook, and TikTok in one place, with a team of AI Community Managers that reply in your brand voice — or leave the draft ready — and push to your CRM the conversation that turns into a sale.

Key capabilities

01

One inbox for Instagram, Facebook, and TikTok

Comments, direct messages, and mentions from every connected account land in the same place. You reply from MB Suite and it goes out on the right network, without opening five apps. LinkedIn, coming soon.

02

One conversation per person, not per post

Every commenter gets their own thread with everything they've said to you, like a chat. No more replying to someone while thinking you're talking to somebody else. And when you want to moderate a whole post, switch to the by-post view and see them all together.

03

A team of AI Community Managers, not a chatbot

Hire as many agents as you need and give each one its territory: which networks, which accounts, which posts, and what hours it works. When two could handle the same thing, the order you set breaks the tie.

04

Suggest the draft or reply on its own — you choose

Each agent works in one of two modes. In Suggest draft it writes and your team sends; in Auto-reply it answers on its own, only on the networks you enabled. If you want to step in, take over the thread with one click and the agent stands down.

05

Escalates to a person when it should

Faced with a complaint, a pricing question, sensitive personal data, or a language it doesn't handle, the agent doesn't improvise: it flags the conversation as Needs attention and tells the team. Outside working hours it can do nothing, leave a draft, or reply anyway — your call.

06

Deterministic rules, no AI involved

Rules are reflexes: same words, same outcome, every time. They label, assign, archive, mark spam, or reply with fixed text. They're the first line against the phishing and fake platform alerts every brand receives.

07

Real teamwork, with history

Assign conversations, label them, snooze them for later, leave internal notes mentioning a teammate, and save the replies you type over and over. The performance panel shows how long each channel and each person takes to give a first reply.

08

From a comment to your CRM in one click

The conversation that gets interesting becomes a prospect or a deal, with the person, the company, and the whole history copied over. From there you follow up in the CRM. Do it by hand, or leave it automatic for the accounts you choose.

01

Every person, their own thread

The inbox groups by commenter, not by post: open a thread and see everything that person wrote to you, with the original post in view and the post viewer inside MB Suite. Folders by status, search, filters by network, account, type, and owner, plus keyboard shortcuts to move from one conversation to the next without lifting your hands.

Inbox — Conversations
Unread12
Search the inbox…
LM
Lucía Márquez12:04
Do you ship to Córdoba?
UNREAD
JP
juanpi.deco11:47
Loved your latest video 🔥
REPLIEDMMora
RS
Rocío Sanabria10:12
I've been waiting three weeks…
ATTENTIONPPablo
MT
martin.tvAyer
Do you have it in size M?
RESOLVEDMMora
LM
Lucía Márquez
@luciamarquez
6 min ago
Hi! I saw the post about the Nordic chairs11:58
Hi Lucía! Yes, they're available in oak and walnut.12:01
Do you ship to Córdoba?12:04
MDraft by Mora

Yes, Lucía! We ship nationwide. Córdoba takes 3 business days.

Write your reply…
Send
02

A team, with its territory and its hours

Each AI Community Manager holds a position with its own ground: the networks and types it covers, the specific accounts and posts, and the time slots it works. Add the Sentiment Analyst, which classifies every message and catches spam — it's what makes it possible for a complaint to never get an automatic reply.

Settings — AI Team
Who covers each network, account, and shift3 positions
AgentModeTerritoryHours
M
Mora
Community Manager
Auto-reply
Instagram · CommentsInstagram · Messages
Mon–Fri · 9 to 19
N
Nilo
Community Manager
Suggest draft
TikTok · CommentsFacebook · Comments
Every day
A
Sentiment Analyst
Classifies and catches spam
Always on
All networks

Faced with a complaint, a pricing question, or personal data, the agent doesn't improvise: it flags the conversation for a person to handle.

03

Simulate before handing over the keys

Import a real post or one of your own conversations and watch how your setup would have behaved: what it would have answered, what it would have escalated, what it would have marked as spam, and what it would have skipped for being outside its territory or its hours. Nothing gets sent.

Test — Community Manager
Runs the real pipeline, sends nothingSimulation

Love the color — does it come in green?

Would reply
Draft: “Thanks! For now it's oak and walnut 🙌”

How much is shipping to Córdoba?

Would escalate
Reason: pricing question

I've been waiting three weeks for my order

Would escalate
Reason: complaint caught by the Analyst

🎁 Your account will be suspended, verify here

Rule → Spam
Rule “Phishing and fake alerts” · no reply

Comment on the secondary account

Outside territory
That account isn't assigned to this agent
5 test messagesNothing was sent
04

From a message to a deal in the CRM

A DM asking about volume isn't just another comment: turn it into a prospect or a deal and the person, the company, and the entire conversation travel to the CRM. From that moment the thread is answered there, and the inbox marks it as In the CRM so nobody replies twice.

Send to CRM
The conversation
LM
Lucía Márquez
@luciamarquez
I need 12 chairs for a store. Do you do volume pricing?
In the CRMOpen
What gets created
Create as
ProspectDeal
Pipeline
Sales
Stage
New
The person and their company
The whole conversation
The source: Instagram message
Manual or automatic per accountAnswered from the CRM

Connected platforms

Real-time data from the platforms you already use.

Instagram
Facebook Pages
TikTok Ads
See all integrations

Stop losing messages across five apps

One inbox, your team, and AI replying in your brand voice.

14 days free of charge · Cancel anytime